The 100 Million Dollar Brand and the Mom who Made it Happen | ||
Reality television is more than just a guilty pleasure or idle pastime it is where brands are built. Nothing can be more truer than the Kardashian industry where the lives of Kris, Bruce, Rob, Kim, Kourtney and Khloe has captivated audiences from around the world. From Beauty products to Red Carpet events you will see the Kardashians everywhere you look. The interesting thing is that the family is famous for being famous. Critics have often mentioned how none of the Kardashian sisters have any real talent to speak of. Since the keeping up with the Kardashians show aired on Eonline television network in 2007. The programming was created by Ryan Seacrest who has found with the help of Kris Jenner the show is a hit. Kim Kardashian is famous for her selfies and hosting nightclubs, while Khloe is famous for her marriage to basketball player Lamar Odom, Kourtney Kardashian is famous for her relationship with Scott Disick, which leaves the half-sisters Kylie and Kendall Jenner. Kendall Jenner is famous for being a high fashion runway model for top designers as well as the face of Estee Lauder. Kylie is famous for her edgy fashion style and friendships with Jaden Smith, Tyga and Chris Brown. Although many are scratching their heads and wondering how this family has been able to stay relevant for so many years without any real profession boils down to the great management skills of the mom Kris Jenner. Image Pixabay |
Tabloids, Paparazzi and Social Media | |
Kim kardashian just recently celebrated her 27 million instagram followers, and made headlines when she had a very public divorce to Kris Humphries after only 72 hours of marriage. Kim has been featured in superbowl commercials, has her own selfie book, is the mother of North West and is the wife of Kanye West. You can say that life is nothing but a media frenzy for any member of the Kardashian household. For instance Khloe Kardashian goes to the gym practically everyday and so the paparazzi loves to take pictures of her leaving the fitness facility in her workout clothes. Kourtney Kardashian is basically known for giving birth, she has a son and a daughter. Often times you will see the oldest sibling wearing maternity clothes or having play dates with her children. Momager Kris Jenner is not without some social media attention, especially since her divorce from Bruce Jenner recently she has begun dating a much younger man by the name of Corey Gamble. Bruce Jenner the father of Kendall and Kylie along with being the stepfather to Kim, Khloe, Rob and Kourtney is going through his own drama as it has been revealed he is going through gender reassignment. I would think that E! Entertainment Television is banking on the success of how well the family is popular with social media and creating buzz with tabloid magazines. Image pixabay |
Celebrity Entrepreneurs Cashing In On Fame | |
Fans from across the globe have followed the celebrity entrepreneurs during the years creating enough demand to build a brand. What does Kim, Khloe and Kourtney do for a Living? Those who wonder why this family is so popular may also want to know what exactly the Kardashian sisters do. As the manager of her children Kris Jenner has been able to negotiate endorsement deals, hosting gigs and fashion magazine covers for her daughters in the net worth of millions of dollars. During a interview with Wall Street Journal Kim, Khloe and Kourtney talk about how they design products for theirKardashian Kollection at Sears which consists of dresses, makeup, shoes, kids wear, fragrances, and clothing. Recently the sisters have developed their own hair styling tools called Kardashian Beauty Hair Line. This beauty line consists of three salon hair tools and seven styling products. The flat iron, blow dryer and three in one tool works along with the a blow-dry cream, mousse, dry shampoo, dry conditioner, hair spray, curl cream and Black Seed Dry Oil. Dash boutique stores along with the hair care collection is just some of the many business ventures the Kardashian family is involved in. Kris Jenner Has Her Own Fashion Line and Cookbook It is not just the daughters but the mom also is making a name for herself with the Kris Jenner Kollection on QVCwhich include blazers, knits and outerwear. She also has created a cookbook of some of her favorite family recipes it is called: In the Kitchen with Kris: A Kollection of Kardashian-Jenner Family Favorites  .I am sure we will be seeing alot more of the Kardashians, the social media celebrity entrepreneurs are here to stay. |
Kendall and Kylie Jenner are also entrepreneurs | |
Kylie is known for her variety of hairstyles and has created a line of hair extensions called "kylie hair kouture". Exclusively by Bellami Hair. Kendall has carved out a niche as a upcoming fashion runway model becoming the face for Estee Lauder along with being featured in New York Fashion Week you can see her wearing clothes by top designers such as Marc Jacobs, Givenchy, Chanel, Donna Karen, Fendi, Karl Lagerfeld, Alexander Wang, Diane Von Fursenberg, Donna Karan, Vera Wang, Michael Kors, Oscar de la Renta,Prada, and N°21. Both teens have also bought their own houses with Kendall buying her first place at age 18 for 1.4 million and Kylie buying a mansion at age 17 for 2.7 million. They are learning early how to make money as well as invest that money for future returns. One thing that is obvious is that the Kardashians are using their popularity to follow their dreams of creating beauty and fashion products for the masses. |